EA Targets Hollywood, Becomes Buddies with UTV

If you’re tired of EA’s never ending franchises, wait till you hear that they’ll soon be coming to life as movies. That’s right, EA has partnered with UTV (United Talent Agency) to milk the games even further by releasing movies based on them. Yay!

UTA is an ideal partner for us to bring the richness and story telling nuance of our popular games into other forms of media that give consumers more ways to experience these creative concepts,” said Patrick O’Brien, Vice President of EA Entertainment. “Some of our teams have already made steps to expand our games into other forms of media like online, social networks and print publication. This partnership will help us take these efforts to the next level and match each of our titles with the right artists, producers and financiers.

Ignition Entertainment Licenses Unreal Engine 3.0

Ignition Entertainment is the latest studio to acquire an Unreal Engine 3.0 license to use in their upcoming multi-platform “groundbreaking” FPS.

Press Release: 

Ignition Entertainment, Ltd. (www.ignitionent.com), a UTV enterprise, today announced that the company entered into an agreement with Epic Games to license Unreal Engine 3 for its upcoming, groundbreaking FPS, currently under development at its Florida studio.

“Epic’s Unreal Engine 3 is an extremely versatile engine,” said Jeremy Stieglitz, Game Director and Lead Designer, Ignition Florida. “So when deciding on technology for Ignition Florida’s first next-generation video game, there was no questioning that Unreal Engine 3 is the way to go.” Read more

The Lord of the Rings Online: Shadows of Angmar - Content Update

If you’re a subscriber of LoTR MMO, get ready for a content update. Entitled Book 13: Doom of the Last-king, the update adds many new features, including a hobby system, new playable region and a new monster play class. For full details, check out the press release below:

Turbine, Inc. and Codemasters Online announced the details of the fifth content update for subscribers to The Lord of the Rings Online: Shadows of Angmar. Book 13: Doom of the Last-king continues the epic story of The Lord of the Rings Online, adds an entire new region to the world of Middle-earth, a new Monster Play class and the introduction of the hobby system. Book 13: Doom of the Last-king is available now to subscribers of The Lord of the Rings Online in North America and Europe. Read more