EA Targets Hollywood, Becomes Buddies with UTV

If you’re tired of EA’s never ending franchises, wait till you hear that they’ll soon be coming to life as movies. That’s right, EA has partnered with UTV (United Talent Agency) to milk the games even further by releasing movies based on them. Yay!

UTA is an ideal partner for us to bring the richness and story telling nuance of our popular games into other forms of media that give consumers more ways to experience these creative concepts,” said Patrick O’Brien, Vice President of EA Entertainment. “Some of our teams have already made steps to expand our games into other forms of media like online, social networks and print publication. This partnership will help us take these efforts to the next level and match each of our titles with the right artists, producers and financiers.

Ben Cousins on Battlefield: Heroes

Ben Cousins was at the recent EA games showcase in london. Bit-tech.net had a chance to chat up with him regarding their TF2-esque “casual” multiplayer shooter; Battlefield: Heroes. Here’s a snip:

BT: But the game is multiplayer only? No singleplayer?

BC: There’s an offline training and tutorial bit where you can go in where you can shoot targets, try the vehicles and get used to the controls, but there’s no actual singleplayer gameplay. We’ve found that a lot of people play singleplayer Battlefield games like 1942 because they can’t find a server or they’re scared they’ll be killed by people who are a lot more skilled than they are.

A BETA of Battlefield: Heroes is scheduled to arrive in few days.