Futuremark won’t PWN you!

Futuremark Corporation (Creator of widely popular 3DMark) was in quite a bit of a controversy after their plans of Trademarking “Pwnage” were publicly reported by several news sites. Jukka Makinen, Executive Producer of Futuremark’s Game Studio, has made a post in regards to this in the YouGamers forums:

Fellow gamers,

Our purpose in filing for trademark on the name “Pwnage” is not to charge money or stop people from using the expression. That’s not what a trademark is for. Instead, we want to protect ourselves from squatters (or what I call campers) - people looking to trademark the name on false pretenses, just to make a claim against Futuremark Games Studio for its use.

Jukka Mäkinen, Executive Producer, Futuremark Games Studio

Futuremark Looking to Trademark “Pwnage”

On February 26, 2008, Finnish software development company Futuremark filed to protect the trademark Pwnage in relation to “computer game software and computer game programs enabling users to play games with mobile phones and personal digital assistants” and “online computer games provided via network between communications networks and computers” Read more