EA Targets Hollywood, Becomes Buddies with UTV

If you’re tired of EA’s never ending franchises, wait till you hear that they’ll soon be coming to life as movies. That’s right, EA has partnered with UTV (United Talent Agency) to milk the games even further by releasing movies based on them. Yay!

UTA is an ideal partner for us to bring the richness and story telling nuance of our popular games into other forms of media that give consumers more ways to experience these creative concepts,” said Patrick O’Brien, Vice President of EA Entertainment. “Some of our teams have already made steps to expand our games into other forms of media like online, social networks and print publication. This partnership will help us take these efforts to the next level and match each of our titles with the right artists, producers and financiers.

Warhammer Online: Age of Reckoning Delayed

EA’s upcoming MMORPG based on popular Warhammer games has been pushed back yet again. According to Producer Jeff Hickman, the game won’t be available until Autumn.

Thanks, Eurogamer.net 

EA Signs Multiyear Deal with Massive Inc for In-game Advertisement

We already know EA likes in-game advertising, no better way to flourish that than to shake hands with a big game advertising firm! EA signed a multi-year deal with Massive Inc. Press release below:

Electronic Arts Inc.and Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, today announced an expansion and two-year extension of their agreement to offer dynamic in-game advertising for EA video games. The new global agreement provides unprecedented opportunities for advertisers to engage with EA’s highly coveted audience — especially males ages 18 to 34 — through its roster of blockbuster games on the Xbox 360™ platform and exclusive rights to a majority of EA’s premium PC products.

Full press release after the jump. Read more