82% of Consumers React Positively to Receiving In-Game Ads

You may not like in-game advertising, but according to latest Nielson study, 82% people out of odd 1,300 do; The study was conducted by IGA-Nielson and revealed measurable lift in perception from seeing in-game advertisements.

Some findings from the study:

• There is an average 44 percent increase in post-game aided recall from pre-awareness;

• Positive brand attribute association increased 33 percent across all brands;

• Over 70 percent of consumers who were most opinionated about in-game ads, felt the ads made them feel better about the brand, feel more favorable toward the brand, make them more interested in the brand, and believe the ads are for innovative/cutting edge brands;

• Over 60 percent of the most opinionated consumers feel the ads catch their attention, make games more realistic, do not interrupt the game experience, and are promoting relevant products;

• In-game ad exposures with a duration over 2 seconds, as they are measured in IGA’s in-game ad methodology, generates on average an almost 30% increase in key ad metrics, including ad noticeability +100%, recall +42%, and fit +27%, vs. ad exposures with a duration of less than 1 second

Press Release:  

Integrating dynamic advertisements into videogame environments provides brands a measured lift in overall consumer awareness and opinion of the products they are exposed to during game play according to the Consumers’ Experience with In-Game Content & Brand Impact of In-Game Advertising Study, a landmark research study conducted by Nielsen BASES and Nielsen Games on behalf of IGA Worldwide, the leading in-game advertising network. Read more

Warhammer Online Special Edition To Have Only 55,000 Copies

If you live in Europe and digg Warhammer games, make sure to pre-order the special edition of Warhammer: Online early. According to EA Mythic, “only” 55,000 units are being made.

Included in the special edition will be a copy of the game, “Art of Warhammer Online” - 224 page book, Grumlok and Gazbag miniatures (assembly and painting required) and “Prelude to War” - 128 page hard cover graphic novel.

Special Edition buyers will also be able to enjoy the following exclusive in-game content:

• The Librams of Insight - XP gain modifier, 60 minute duration, 3 uses
• Player character heads - 12 unique, male and female
• Quest rewards and titles - 12 bonus quests, 12 item rewards and 12 player titles

Thanks, VideoGamer.com

Saga v136.8 Patch Details

This week we’ve been focusing on getting things in place to resolve the remaining crashes people may be experiencing. We’re hoping to see them all disappear over the next few weeks as we finish gathering data and put all the pieces into place. We’re also working fast and furious on fixes such as market issues. We believe we’ve taken care of all known market issues and any issues related to sending things via attachments. Please let us know if this is not the case. Next patch we expect to push up a significant balance update as well as have a host of other bugs and fixes. Please keep posting your reports, suggestions, and comments on the forums. We appreciate your patience and support! Read more

Audiosurf - Update Released

A new update for Valve’s puzzle-racing-music title Audiosurf is now available. The update should be applied automatically when you restart your Steam client.

Release Notes:

• Added separate volume controls for menu music, game music, and sound effects
• Added new Mono Pro vehicle with jump fins (was in previous update)
• Play Double Vision with X360 controller and Mouse (or X360 controller only)
• Added “resend score” button in the event of a timeout
• Increased score submitting timeout duration to 22 seconds
• “Sharp corners” tweak now applies to ironmode only
• Added photosensitive seizure warning
• Added crypt.dll to the engine folder (bugfix)
• Fixed Butter Ninja exploit
• Fixed stone block exploit
• Increased rendering speed of achievements panel
• Typo corrections
• Expanded Audiosurf Radio browser to 9 song maximum
• Options: “X” replaced with “OK”
• Options: custom color sliders now have a color (r/g/b)
• Fixed various missing text problems with newer ATI drivers
• Fixed “Recently Played Songs” not saving between game sessions