Randy Pitchford Defends In-game Advertising Deal

Gearbox software’s CEO, Randy Pitchford has defended their decision to go the in-game adveritising route. Pitchford posted an entry on the Gearbox Community website, here’s a snip:

I’d like to take the time to shed more light on the announcement that Gearbox and Double Fusion are partnering to consider connecting advertising with our games. Some gamers have voiced their concern, and I want to set the record straight about this announcement.

We respect any contempt for exploitive advertising that negatively effects the integrity or the quality of the game because we, as hardcore gamers, share that same contempt. If anything, that’s a big understatement. I’ll say it again: We hate exploitive advertising that doesn’t offer value to the gamer.

We partnered with Double Fusion because we believe they approach this kind of thing with the right attitude and because we wanted to be in control of these kinds of decisions for some of our games. It is important for us to ensure that we’re able to keep our artistic interests in mind and that our gamer customers’ interests are cared for.

Read rest of the explanation Here