Futuremark won’t PWN you!

Futuremark Corporation (Creator of widely popular 3DMark) was in quite a bit of a controversy after their plans of Trademarking “Pwnage” were publicly reported by several news sites. Jukka Makinen, Executive Producer of Futuremark’s Game Studio, has made a post in regards to this in the YouGamers forums:

Fellow gamers,

Our purpose in filing for trademark on the name “Pwnage” is not to charge money or stop people from using the expression. That’s not what a trademark is for. Instead, we want to protect ourselves from squatters (or what I call campers) - people looking to trademark the name on false pretenses, just to make a claim against Futuremark Games Studio for its use.

Jukka Mäkinen, Executive Producer, Futuremark Games Studio