City of Heroes Gets Injected with Double Fusion

Leading independent game advertising provider Double Fusion has entered an agreement with NCsoft, the leading developer and publisher of online computer games, to represent the successful comic-book inspired massively multiplayer online game, City of Heroes. Double Fusion will provide the technology and sales force to bring brands into the popular online role-playing game which takes place in a modern urban setting, an ideal environment for unobtrusive in-game advertising. Read more