EA and Ubisoft Hate E3

This year’s toned-down E3 with ~5,000 attendees was apparently not a big hit in the offices of EA/Ubisoft. Top executives of both companies have ran the show to the ground:

“I hate E3 like this,” said EA CEO John Riccitiello. “Either we need to go back to the old E3, or we’ll have to have our own private events.”

Laurent Detoc, president of Ubisoft North America, was equally critical. “E3 this year is terrible. The world used to come to E3. Now it’s like a pipe-fitters show in the basement.”