Gearbox Goes The In-game Advertising Way
March 26, 2008 by Raj
Filed under Action, Adventure, Corporate, First Person Shooter, Press Releases
Brothers in Arms creator Gearbox software has signed up with Double Fusion to provide dynamic advertising in upcoming Gearbox games.
“Double Fusion is committed to working with game companies across the full spectrum of gaming, from hardcore to casual, and in connecting advertisers to their gaming audiences in a way that is appropriate and adds value to gamers,” said Double Fusion CEO and president Jonathan Epstein.
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