Valve Spends a Fortune on Left 4 Dead Advertising
October 9, 2008 by Raj
Filed under Action, Adventure, Corporate, Development, Digital Distribution, First Person Shooter, Genre, Horror, Miscellaneous, Newsbits, Steam
Valve has reportedly spent $10million dollars on the advertising campaign for Left 4 Dead. The campaign incorporates TV, Internet, Print and Outdoor advertising, with roughly half of the money going to TV ad-spots.
“We looked at the media mixes that various games have used for the last three years and used that to help us make decisions about how to allocate the dollars,” Newell said.
This, after Valve got 60% more pre-orders than Orange Box for Left 4 Dead. Remember that Orange Box had 5 Games and Left 4 Dead is just 1 IP.
About half of the campaign’s dollars will go towards television advertising. Valve has secured 30-second “high impact, premium placement” spots during USC, Notre Dame, Monday Night and Thanksgiving football broadcasts.
Very impressive. Good luck Valve!
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