EA Targets Hollywood, Becomes Buddies with UTV
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If you’re tired of EA’s never ending franchises, wait till you hear that they’ll soon be coming to life as movies. That’s right, EA has partnered with UTV (United Talent Agency) to milk the games even further by releasing movies based on them. Yay!
UTA is an ideal partner for us to bring the richness and story telling nuance of our popular games into other forms of media that give consumers more ways to experience these creative concepts,” said Patrick O’Brien, Vice President of EA Entertainment. “Some of our teams have already made steps to expand our games into other forms of media like online, social networks and print publication. This partnership will help us take these efforts to the next level and match each of our titles with the right artists, producers and financiers.
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