MTV says EA will struggle with casual gaming market
May 14, 2008 by Raj
Filed under Digital Distribution
Either MTV is polishing their fragile ego or just trying to feel big. In anycase, speaking with Casualgaming.biz, MTV’s Salmi took some shots at other companies for being relatively new to casual & ad-propelled gaming market:
“EA, Take Two, Activision; our history gives us an absolute advantage on these guys in this space. These guys never sold [in-game] ads. For them to set up advertising connections is a huge challenge, and even if they manage to get past that struggle, we have a huge advantage that we sell across platforms.
Read the full interview here.
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